This over-the-counter cough syrup was created for Mexican consumers in 2003. It was developed in P&G's research lab in Caracas, Venezuela, and contains natural honey instead of synthetic honey flavor. The product was designed to appeal to Mexicans who favor homeopathic cures over chemical-based drugstore products. That demographic was identified by P&G's market research in the region.
Friday, 17 April 2009
VickMiel: Natural Cough Syrup
This over-the-counter cough syrup was created for Mexican consumers in 2003. It was developed in P&G's research lab in Caracas, Venezuela, and contains natural honey instead of synthetic honey flavor. The product was designed to appeal to Mexicans who favor homeopathic cures over chemical-based drugstore products. That demographic was identified by P&G's market research in the region.
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